Updated on September 5, 2019, to include new examples and insights. A challenge we’ve seen all too often in the world of analytics is the minimal visibility clients have into their true return on investment—not just an ROI on how many leads were captured, but how many qualified leads were captured and how many of...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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This post was originally written by Ian Lurie in 2016. It was recently edited by Portent content strategist Travis McKnight, to include new information and more current data. This content marketing guide is enormous. There is no TL;DR version because creating a content strategy has a lot of steps. And they’re all necessary. If you’re...
Google has podcasts in search results! Neat! Google has yet another feature to push down the ten* blue links, encourage people to never click through to your website, and take credit for your content! Alright, that’s a little more cynical than I usually am but, I’m not wrong. *your number of blue links may vary...